July 8, 2006
There’s a lot of general discussion on the need for “on-topic” links.
Google is perceived by some to particularly reward “on-topic” links.
But not every page with a link is going to be devoted to that topic – heck, you only have to consider Google itself.
Consider how many times you see people link to Google – how many of those webpages are specifically about search engines?
Probably not many – but instead about an unrelated subject, where Google is recommended as a resource for finding out more.
Off-topic links are a natural part of the structure of the web, and because of that, are always useful – for human users and search engines.
And the simple truth is that off-topic links work and are effective for SEO campaigns.
While on-topic links are desirable, this can really push up a budget considerably. Frankly for many small businesses to insist on on-topic links only is not simply difficult, it’s unnecessary.
My personal SEO philosophy is not to simply deliver results, but to deliver results in a very cost-effective manner.
After all, would you rather pay $5,000 or $1,000 to generate $10,000 in sales?
Off-topic links can be a very cost-effective way to generate keywords links in volume – and develop corresponding traffic and sales because of it.